Creating a buzz and publicity for your project such as ICO or HYIP is the key success. This is why you must lay emphasis not just on the technical and economic aspect of the project but even more on the marketing.
There are some basic steps you need to take to put the project in front of the relevant audience, but to impress them depends on the quality of your offering and presentation. This is why you must make sure that you have packaged your project in the following ways.
1. Add A Video Presentation To Your Project
It is important to know that adding a video to your project ensures that you effectively convey the information about your offering. This is so because some users have preference for videos while some would prefer written content.
Furthermore, having a video enables you to pass on more information in a short time. This reduces your bounce rate and increases your signups.
It is also important to note that search engines such as Google would take special note of your site if you embedded video in it. You’re actually pointing the page out to the engine that you mean business and have important information on it worth looking at.
Consequently, the robots would index and rank the page higher than another with similar content but without a video.
2. Press Releases
Press release is an important technique employed by businesses or projects in creating publicity about what they are doing. You should not discountenance it in your quest to create awareness for your project. Press release sites typically publish information about the ICO or HYIP on their sites. If the PR is news worthy, other news channels typically would pick it up and share. This increases the awareness about your project.
If you’re planning to sell tokens, it’s not a bad idea to create a bounty program to attract promoters within the cryptocurrency community. A bounty is an invitation to community members to help in the promotion of the project for rewards. These rewards are typically paid in your token.
This is a very cheap way of getting bloggers and different influencers to help spread words about the project. You can also incorporate airdrop in the bounty program by giving some free tokens to people who would help you create more publicity.
4. Social Media Campaigns
The social media is a hub for networking and information dissemination. Launching a social media campaign is a good way to let investors know about your project.
However, it is important to note that for a campaign to be a success in terms of conversion, it is essential that the target be people who are interested in what you are promoting.So if you’re promoting a HYIP site, do not do so in dating groups.
5. Listing Sites
There are sites that list ICOs or HYIP. You should get your program listed in such sites for greater awareness. They typically would charge for listing your project.