Presenting a blockchain project that is acceptable to the community and investors at large takes work, a lot of it. This is because blockchain projects and ICOs have in recent past fallen short of expectations.
With thousands of blockchain projects launched, a good proportion of them do not meet investors’ expectations. Many have turned out to be scams. This is why any project that wants to be a success must do its homework well as well as make excellent presentation to the community of investors.
To accomplish this, there are some basic steps that the founders of the project would take.
1.Start With A Good Team
The first step in building a successful blockchain project is team building. This is because all the concepts that would be implemented would come from the members of the team. Also, the investors would like to know who are behind any project that is being presented to the community.
A good team will build the confidence of investors in the project and also make the right input to see that the ICO gains traction and acceptability necessary for its success. On the other hand, an obscure, incompetent or fraudulent team would mar the project foreclosing any chance of making an impact.
2.Use A Good Content Writer
The role of content in sending words out about the project cannot be overemphasized. All aspects of the project must be put down in black and white to enable the prospective investors understand what it is about and how they would benefit from it.
The content writer would create articles and posts such as the one that would be used in the whitepaper. This is a detailed argument in favor of the project and should be articulated by a good writer.
3. Announce in Forums and Get Help
Other content that should be created are the announcement posts that would be made in cryptocurrency and blockchain forums. These are to create awareness about the project and also as for input of the community in making it a success.
4.Make A Video
A video is an integral part of publicity for any blockchain project. It is important that the project video is professionally made to create the right impression in the mind of the investors. This also would ensure that the viewers are left in no doubt of what the project is about.
The right terms and information are essential in making a standard video for the project. Also, there is the necessity to make it the right duration. Only experienced video makers who are conversant with the industry would help accomplish this.
5.Hire A Marketing Professional
A professional marketing agency or people who are experienced in the promotion of blockchain products and ICOs should be employed to promote the project.
This is essential in creating buzz for the project since this is the prerequisite for high awareness. When many people are aware of the existence of a good project, the demand for the token spikes so the prospect of the appreciation of the token increases.